The brand Field’s Fabrics stands to provide quality service to their customers. They offer a wide variety of fabrics, accessories, and notions for customers to use as outlets for creativity. The brand has built a loyal customer base but lacks in consistency with brand assets. The logos differ from each store location. There is a wide variety of typography used on signage and advertisements.

With this project, I aimed to develop a new brand ecosystem for Field’s Fabrics. This includes development of a new logo, color palette and typography, as well as brand assets and additional promotional materials.